Ambev's Culture

Principios Ambev

The Ambev’s Culture is already the main characteristic of the Company and it gathers the principles, beliefs and practices that guide the actions and behavior of everyone in the Company. We dream big, we seek to always improve, we are bold and committed.

Our People always have their eyes shining, transform obstacles into opportunities and try to do better every day, because they know that with determination nothing is impossible. That means going beyond counting the hectoliters of beverages sold or the profit margin we achieve every year. We are engaged to cooperate actively for the development of the world around us; for such reason, we remain thoughtful to the needs of the places where we operate.

We work to have our products continuing to be valued, to make people aware of the responsible consumption of alcohol and to preserve the environment, so that our impact in the places where we are present is more and more positive.


“Create enduring bonds with consumers and clients, providing them with the best brands, products and services.”


“Bringing people together for a better world.”


We have 10 principles that are the essence of our Culture and enable us to be consistent in the way to do things, respecting the local cultures and allowing us to work with a sole Dream in the whole world.



We dream big. We are building a profitable, growth company.



Our greatest strength is our people. Great people grow at the pace of their talent and are rewarded accordingly. Great people deliver and transform.


We recruit, develop and retain people who can be better than ourselves.
We are measured by the quality and diversity of our teams.



We are a company of owners. Owners take results personally and lead by example.


We are never completely satisfied with our results. We embrace change, take smart risks and learn from our mistakes.


The consumer is our boss. We go where consumers go, because that is where growth is.


We strive to be the best at serving and partnering with our customers, who are the gateway to our consumers.


We believe in common sense and simplicity. We operate with excellence and efficiency in all we do, always having our customers and consumers in mind.


We manage our costs tightly to free up resources that will support profitable top line growth.


We never take shortcuts. Integrity, hard work, quality and responsibility are key to building our company and our reputation.