Ambev's Culture

Principios Ambev

The Ambev’s Culture is already the main characteristic of the Company and it gathers the principles, beliefs and practices that guide the actions and behavior of everyone in the Company. We dream big, we seek to always improve, we are bold and committed.

Our People always have their eyes shining, transform obstacles into opportunities and try to do better every day, because they know that with determination nothing is impossible. That means going beyond counting the hectoliters of beverages sold or the profit margin we achieve every year. We are engaged to cooperate actively for the development of the world around us; for such reason, we remain thoughtful to the needs of the places where we operate.

We work to have our products continuing to be valued, to make people aware of the responsible consumption of alcohol and to preserve the environment, so that our impact in the places where we are present is more and more positive.


“Create enduring bonds with consumers and clients, providing them with the best brands, products and services.”


“Bringing people together for a better world.”


We have 10 principles that are the essence of our Culture and enable us to be consistent in the way to do things, respecting the local cultures and allowing us to work with a sole Dream in the whole world.



Our dream inspires us to work together, bringing people together for a better world.



Excellent people, with freedom to grow at an speed compatible with their talent and rewarded properly, are the most valuable assets of our Company.


We recruit, develop and retain people who can be better than ourselves. We will be judged by the quality of our teams.



We are never completely satisfied with our results, which are the fuel of our company. Focus and zero-complacency guarantee lasting competitive advantage.


The consumer is the Boss. We connect to our consumers by offering experiences that have a meaningful impact in their lives, always in a responsible way.


We are a company of owners. Owners take results personally.


We believe common sense and simplicity are usually better guidelines than unnecessary sophistication and complexity.


We manage our costs tightly, in order to free up more resources to support our growth in the market in a sustainable and profitable way.


Leadership by personal example is at the core of our culture. We do what we say.


We never take shortcuts. Integrity, hard work, consistency and responsibility are key to building our company.